PRESS RELEASE
An expansion is on the horizon when the family business Niemi Bil opens a new car showroom at Spantgatan 8, Luleå. On April 6, the doors will open to offer both current and future customers a larger selection than before, but the same heart and vision to offer the best and safest car ownership.
Since Niemi Bil, formerly Bilab, was founded in 2006 by Roger Niemi, it has grown steadily. At the same time, it has maintained the feeling of a family-run company, never afraid to go its own way. 14 years later, it still works according to the same motto: “We only do it if we can do it really well”.
– We were founded as a family business, and we still are today. Opening a new car showroom, which will also be the largest in North and Västerbotten for used cars, means that we can continue to maintain our roots in the north. Even though we will have an even larger selection and new premises, we will maintain the same mentality as always – with honesty and consideration, we will do our utmost for our customers' car ownership, says co-owner Kim Niemi.
Hot with used
With a boom in used car sales in Sweden, the new initiative is right on time. Car auction company Kvdbil and classifieds site Blocket both report a boom in 2020, driven by, among other things, the pandemic, which has caused many to refrain from public transportation (source: DN Motor*).
– We are definitely noticing an increased interest in used cars. That is also what has led us to open another hall. Another trend that we are experiencing is clearly growing is the demand for electric cars, which has also become greater here in the north, says Kim Niemi.
Welcome in April
The warehouse in the new car showroom on Spantgatan, in the old premises of the furniture store Casa Wikström, will be filled with a large selection of used cars, with a focus on model years newer than 2013. And they will still work with a big heart, competence and a Norrland mentality.
– We try to have the most satisfied customers, a job we value and cherish highly. We simply love helping people and work hard to make you feel secure with your car ownership, regardless of what the car means to you, says Eric Wallin, CEO.
The new car showroom is located in the premises where the interior design store Casa Wikström was previously located.
Do you have questions about the new car showroom, or Niemi Bil?
Eric Wallin | eric@niemibil.se
