My Heart Place❤️

Hjärteställe rubrik cover

Win a holiday experience for the whole family!

This summer, Niemi Bil is organizing the "My Heart's Place" competition, where you can participate by submitting a picture of one of your best vacation spots. Together, we will create a summer full of wonderful vacation destinations to share, rather than the hidden gems that people usually want to keep to themselves!

What is a Heart Place?

We all have a favorite place to visit during the summer. A place where you can relax and enjoy some time to yourself. A place full of life and activity where there is always something fun to do. Or just a place where everything feels right. We call these places “Heart Places” and they are simply just like random places, although you are not afraid to share them, and where they are

The fishing hut by the lake is a common place of interest

A Heart Place can look just about anything, and be located anywhere in the country.

Above all, a Heart Place is a perfect place for a trip by car! Whether it's near or far, they are easy to get to and accessible to everyone. Because what could be better than a trip on a warm summer day when you have plenty of time to do exactly what you want?

What can you win?

If you are one of those selected to be featured on our official Instagram account, you will be in the running for a hotel experience for the whole family for up to 10,000 SEK! This can include a spa, or an adventure pool – whatever suits you and your family!

How to participate:

  • Start by visiting your favorite place!
  • Take a picture that shows the place from its best side
  • Write a short text about the place, and send an address or map link to the place.
  • Send everything to us in DM on Instagram: @niemibil

We'll be selecting our favorites throughout the summer and introducing finalists as we go, so follow us on Instagram to see if you're among the lucky ones competing!

Gammelstad church town and other church villages are popular heart places

Gammelstads Kyrkstad – A popular Heart Place in the North

Please follow Niemi Bil on social media to take part in all the Heart Places that are shared, and of course to keep an eye out for your own photos if you are one of this summer's finalists!