Today we can finally reveal an incredibly fun secret that we've been keeping to ourselves for quite some time now. Niemi Bil will start selling MG!
This classic brand has made a huge journey in recent years, and is now a modern electric car manufacturer. The journey began exactly a hundred years ago, in 1924, when MG began manufacturing cars in England, and now you can find them at Niemi Bil in Norrbotten and Västerbotten.

All cars in the picture will be sold by Niemi Bil
MG has been in Sweden since spring 2021 and has since become one of the largest electric car brands on the market. Up until the beginning of 2024, over 20,000 cars have been delivered to the Swedish market and MG currently offers five different models; four fully electric and one plug-in hybrid.
MG currently has five dealers in Sweden (including Niemi Bil) with a total of over 50 sales outlets and workshops around the country. Demand has gradually increased, and now MG is expanding further, becoming nationwide as Niemi Bil offers the brand to customers in Norrbotten and Västerbotten. The first facilities that will offer cars from MG are Spantgatan 8 in Luleå and Formvägen 8 in Umeå, but in the long term MG will be available at all Niemi Bil facilities. So if you live in Kiruna or Skellefteå, you don't have to wait very long.
"The interest in being able to buy and service MG further up the country has long been great and it feels fantastic to finally be able to realize our goals of becoming nationwide. This is in line with our ambition to become one of Sweden's largest electric car brands and we are very much looking forward to our collaboration with Niemi Bil", says Tomas Ernberg, CEO Hedin
Niemi Bil was founded in 2006 and has in recent years become one of Sweden's fastest growing companies in the automotive industry. Niemi Bil is part of a family-owned group that offers sales and purchases of new and used cars, workshop services and car rental. Niemi Bil is currently located in Luleå, Umeå, Skellefteå, Uppsala and Kiruna, but offers home delivery of cars all over Sweden.
"We have followed MG since their entry into the Swedish market and we have seen how interest in the brand has continuously grown. We see that MG is a brand that gives more people the opportunity to own an electric car, and therefore it fits very well with us at Niemi Bil. We are extremely happy to be the player who gets to bring this innovative car brand to families and companies in northern Sweden", says Kim Niemi, co-owner Niemi Bil.

Kim Niemi – Co-owner, Niemi Bil
If you want to know more about when you can buy your MG, you can keep an eye on Niemi Bil's website and social media for more information about sales start, offers and campaigns. More info coming soon.
What is MG??
MG has been ahead of its time since its inception in Morris Garages in 1924 and now a new generation can experience the iconic brand. Redesigned, modern and ready for the future. MG contributes to the electrification of the Swedish market by making electric driving accessible to everyone. The focus is on safety, affordability and functionality. All MGs come with a 7-year new car warranty and roadside assistance.